How It Works
We Handle Everything. You Just Approve.
Written. Stamped. Mailed. Received. Delighted. Booked.
Once your account is set up and you've chosen the handwriting font you want for all of your mailings, getting a handwritten note campaign going is easy. Simple from your end. Handled from ours.
~ WHAT YOU DO ~
1
Choose Your Campaign
15 MINS (Per campaign)
Start with strategy, not stationery
We don't just send notes. We help you decide when and why they matter most.
On the Annual Package (4 campaigns/year), we'll map out your ideal combination of key patient or client moments together. [SEE CAMPAIGNS PAGE]
Health Clinic or Practice:
If it's your first campaign, you'll likely start with a Patient Appreciation (Retention) campaign. Running a single campaign? You choose which one. [SEE CAMPAIGNS PAGE]
Business or Service:
Business or Service: If it's your first campaign, you'll likely start with a Client/Customer Appreciation (Retention) campaign. Running a single campaign? You choose which one. [SEE CAMPAIGNS PAGE]
2
Choose Your Card and Message
15 MINS
Simple. Personal. On-brand.
You can:
Choose your card design from our custom catalogue. Cards are 4x6 tent-folded (landscape), printed with your logo and info on the back, or inside card for health clinics
Choose your favourite message from our professionally crafted options
Move forward with the message as-is, customize it, or have us refine it for you
Every note is designed to feel:
Natural
Thoughtful
Like it came from you
No stiff scripts. No generic marketing language. No icky words. No salesy text. No "buy my stuff" messages.
~ WHAT WE DO TOGETHER ~
3
Upload Your Campaign Contacts
15 MINS
In CSV or Excel spreadsheet (Batch Mailed Format Campaigns Only)
This is for Batch Mailed format campaigns only. Skip this step if running an Office Ready format campaign.
We'll give you instructions on what info is needed to personalize cards and address envelopes for given campaign
You upload a CSV or Excel spreadsheet containing this info
We review your list for completeness and confirm receipt within 5 business days. If anything is missing, we reach out before moving forward.
Your data stays in Canada, on servers that meet Canadian health data and privacy regulations, and is protected throughout.
4
Review Proof Before Printing
10 DAYS TURNAROUND/15 MINS PROOFING
Approve the final mockup of your chosen card and message before we go to print
We email you a digital proof of your note card and message for your review. This includes the card cover, card back, interior message, and, for Batch Mailed format campaigns, a digital sample of the envelope addressing.
Then you:
Review and approve as-is, or
Request revisions before we go to print
One revision round is included. Additional revisions are available for a fee. Once you approve, we move to production. No changes can be made after that.
~ WHAT WE DO ~
5
We Produce Your Notes
4 WEEKS
Your handwritten notes, without the hand cramps
We use a writing system that writes each note in real pen on your custom note cards, so you get the impact of handwritten outreach without doing it yourself.
That means consistent, legible handwriting, no rushed or messy notes, and no physical strain or time drain on your end. Just high-quality notes, every time.
6
We Mail Them for You, or Deliver to Your Office
1 WEEK
Done. Mailed. Delivered.
For Mailed format campaigns, your notes go out without you lifting a finger. We also batch large sends so your phone doesn't explode.
For Office Ready format campaigns (like New Patient Welcome, New Client/Customer Welcome, or Milestone campaigns), we prep the notes and envelopes and deliver them to you. From there, all your staff do is:
Write the patient's name on the card cover with a coloured marker we supply
Address the envelope
Mail it
That's it! Think of the time saved over doing this yourselves, week after week, month after month.
~ RESULTS ~
7
Note Recipients Respond
1-4 WEEKS+
Results start to happen
Health Clinic or Practice:
Within the first few weeks, patients begin to respond. They book appointments. They refer friends.
When patients feel remembered and valued, they come back, refer others, leave reviews, and stay longer.
Business or Service:
Within the first few weeks, clients and customers begin to respond. They book appointments. They refer friends.
When clients feel remembered and valued, they come back, buy more, refer others, leave reviews, and stay longer.
8
You See Results
ONGOING
Regular campaigns = more bookings and business
Health Clinic or Practice:
You get booked up. Patients or clients, on repeat. Revenue, on repeat. Referrals, on repeat.
This isn't about sending notes. It's about building a clinic that patients return to, and refer their friends to.
Business or Service:
Your business gets busy. Clients and customers on repeat. Revenue, on repeat. Referrals, on repeat.
This isn't about sending notes. It's about building a business your clients and customers return to, and refer their friends to.
PENBELLO
Penbello is a Canadian boutique marketing agency offering done-for-you handwritten note campaigns for:
Health clinics and practitioners, to turn patient relationships into repeat visits and referrals
Businesses, to turn customer relationships into repeat purchases and referrals
Service professionals, to turn client relationships into repeat bookings, purchases and referrals
Organizations, to improve stakeholder relationships, build goodwill, and increase donations
This site is not a part of the Facebook™ website or Facebook™, Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. Facebook™ is a trademark of Facebook™, Inc.
© Communikations (dba. Penbello) 2026-present