About
Proudly Canadian
Penbello is Canadian-owned and operated
Our cards are designed and printed by Canadian suppliers, and produced in-house on our pen-to-paper system.
Your data is stored on Canadian servers that meet Canadian data regulations.
We provide
done-for-you handwritten
note campaigns
Boost retention, referrals, reviews and reactivations...
without lifting a pen.
Penbello
Boost repeat business with our handwritten notes
Penbello is a boutique marketing agency that provides done-for-you handwritten note campaigns.
Our name comes from combining "pen" (a writing instrument, in English) and "bello" (meaning beautiful or great, in Italian).
We serve two main client types.
Health Clinics & Practitioners
Penbello supports Canadian health clinics, from solo practices to multi-disciplinary teams, who value their patient relationships but cannot maintain consistent outreach on their own.
This includes: Dentists, Chiropractors, Physiotherapists, Naturopaths, Osteopaths, Optometrists, and others who believe patients are worth keeping and nurturing.
We help you build patient loyalty, drive repeat visits, and generate referrals.
Businesses, Service Professionals & Organizations
Penbello supports Canadian businesses, service professionals and organizations who value their customer and stakeholder relationships, but cannot maintain consistent handwritten outreach on their own.
We help you build loyalty, drive repeat visits and/or more purchases, and generate referrals.
Why We Exist
Closing the gap for clinics & businesses
Most clinics know they should be staying in touch with their patients.
Most businesses know they should be staying in touch with their clients and customers.
Few actually do it consistently.
Not because they don't care.
Because there aren't enough hours in the day.
Penbello closes that gap. We handle the entire handwritten note campaign: writing, addressing, stamping, and sending. We even design and print our own note cards, with your information on the back, because impressions matter.
These campaigns build loyalty, drive repeat visits, increase purchases and generate referrals, so you can stop worrying about marketing and focus on your patients and clients.
Meet Marla
Founder & Chief Note Officer
Marla McAlpine (known as Marla Mac) spent 22 years in marketing and communications for service businesses where relationships drove revenue, followed by 10 years running her own business.
As a former Marketing Director for a Bay Street law firm and a mid-size accounting firm, she learned one thing above all else: the clients who feel remembered are the ones who come back.
Seeing health clinics relying on bulk emails and generic flyers to grow their practices, she started asking questions.
What she heard from practitioners confirmed it: they would love to send handwritten notes, but simply could not spare the time or the energy to make them happen.
So they worked twice as hard chasing new patients instead of nurturing the ones they already had.
Handwritten notes are not a nice to have. When done properly, they deepen patient relationships while growing the practice. Penbello was built to deliver exactly that.
As Marla spoke about Penbello's mission to other business owners, the first question she got was "Do you do this only for health clinics? I know a [fill in the blank] that can use this." After hearing this several times, she knew she had to expand her offering to businesses and service professionals.
Marla holds an MBA specializing in Marketing, and a BA in Communications. She brings every bit of that experience to the clients she serves. When she is not building campaigns, you will find her on two wheels or spending time with her family and rescue cat Chuck.
Giving Back
Building a better community matters as much as building a better business.
A portion of our proceeds goes to support local animal rescues and Girls Inc.
Be Memorable
A heartfelt way to serve more patients and clients
Emails stay unopened.
Postcards are ignored.
Flyers get tossed.
Stamped and mailed handwritten notes get RESULTS.
Build loyalty, repeat visits, and referrals through trust and relationships.
PENBELLO
Penbello is a Canadian boutique marketing agency offering done-for-you handwritten note campaigns for:
Health clinics and practitioners, to turn patient relationships into repeat visits and referrals
Businesses, to turn customer relationships into repeat purchases and referrals
Service professionals, to turn client relationships into repeat bookings, purchases and referrals
Organizations, to improve stakeholder relationships, build goodwill, and increase donations
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© Communikations (dba. Penbello) 2026-present