Campaigns
Two Campaign Formats
Formats are how the campaigns are produced and delivered.
BM
BATCH MAILED*
We do it all
For campaigns where timing is flexible and volume matters
Perfect for: Client/Customer Appreciation, Reactivation, Referral Requests, Holidays, Birthdays
*Not eligible for health clinics and practitioners due to PHIPA
Most of our campaigns are this type... even birthdays, since the dates are known in advance. Birthdays can be produced in advanced and batch mailed by month.
We handle:
Writing and personalizing (adding their name to) each note
Addressing each envelope (personalized)
Hand-applying a postage stamp to each envelope
Mailing everything
Batching large sends so your phone doesn't explode
OR
OFFICE READY
We prep, you personalize and mail out
For time-sensitive moments tied to specific patient/client visits or milestones
Perfect for: New Patient Welcomes, New Client/Customer Welcomes, Milestone Celebrations, Encouragement Notes
We handle:
Writing each note (ready to personalize by you)
Hand-applying a postage stamp to each envelope
Supplying recommended markers/pens for personalization
Delivering everything to your office
You add the final touches:
Adding person's name to note card cover
Addressing envelope
Mailing to person
Office Ready campaigns do most of the work for your staff, without sacrificing impact.
Why do we run these campaigns this way? Mailing these notes in real time matters. They work best when sent right after the visit, or at the moment it counts most; not in batches months later.
Several Campaign Types
Our campaigns will help you keep patients and clients, bring in new ones, and bring back the ones you’ve lost.
A
RETENTION (Keep Patients/Clients Coming Back)
Strengthen connection, increase retention and lifetime value
Batch Mailed:
Client/Customer Appreciation (thank your loyal clients and customers)
Birthday Cards - human or pet (stay top of mind all year)
Event Follow-Ups (thank attendees and keep momentum)
Office Ready:
Welcome New Patients (make a great first impression; turn their first visit into a long-term relationship)
Welcome New Clients/Customers (make a great first impression; turn their first experience into a long-term relationship)
Milestone Celebrations (recognize progress)
Encouragement Notes (reduce drop-off, increase lifetime value)
B
REFERRAL & REVIEW (Bring in New Patients/Clients)
Generate new bookings and referrals; increase visibility and reputation
Batch Mailed:
Client/Customer Retention+Referral (turn happy clients and customers into referral sources)
Retention+Review (get more online reviews)
Office Ready:
Referral Partner Appreciation (thank those who send you patients or clients)
C
REACTIVATION (Bring Back Past Patients/Clients)
Reconnect with past clients, and bring them back into your business
Batch Mailed:
"We Miss You" campaign (for patients or clients who haven't been in within 6-12 months)
Reactivation campaign (for patients or clients who haven't been in within 12-24 months)
D
Special Moments & Occasions
Context-driven, timing-based, limited scheduling windows
Batch Mailed:
Holiday Cards (limited scheduling windows): Canadian Thanksgiving, Christmas or New Year
Which Campaign to Choose?
For all clients on our Annual Package or Single Campaign, you can choose the campaign(s) you want to run.
Health Clinic or Practice:
For our first-time health clinic and practitioner clients, we offer a STARTER CAMPAIGN, which is a 100-note Patient Appreciation, Batch Mailed format campaign.
Business or Service:
For our first-time business and service professional clients, we offer a STARTER CAMPAIGN, which is a 100-note Client/Customer Appreciation, Batch Mailed format campaign.
You can always reach out to us for questions about campaigns through our CONTACT PAGE.
PENBELLO
Penbello is a Canadian boutique marketing agency offering done-for-you handwritten note campaigns for:
Health clinics and practitioners, to turn patient relationships into repeat visits and referrals
Businesses, to turn customer relationships into repeat purchases and referrals
Service professionals, to turn client relationships into repeat bookings, purchases and referrals
Organizations, to improve stakeholder relationships, build goodwill, and increase donations
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